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NAIOP SFBA Podcast: Engage. Deliberate. Highlight.
The NAIOP San Francisco Bay Area Podcast, hosted by Drew Hess, Principal at Layline, brings you inside the conversations shaping commercial real estate today.
Each episode features candid discussions with industry leaders, developers, investors, policymakers, and innovators driving the future of the built environment. From market trends and investment strategies to leadership insights and policy impacts, the podcast delivers practical perspectives from professionals working at the center of the industry.
Produced by NAIOP SFBA, the podcast extends the chapter’s mission beyond events — connecting the commercial real estate community through thoughtful dialogue and shared expertise.
Listen for:
-
Market trends and industry outlooks
-
Leadership and career insights
-
Bay Area real estate perspectives
-
Policy and advocacy discussions
-
Conversations with influential CRE leaders
Follow, rate, and share to stay connected with the Bay Area commercial real estate community.
Learn more about NAIOP SFBA membership and programs at NAIOPSFBA.org.
NAIOP SFBA Podcast: Engage. Deliberate. Highlight.
The NAIOP San Francisco Bay Area Podcast, hosted by Drew Hess, Principal at Layline, brings you inside the conversations shaping commercial real estate today.
Each episode features candid discussions with industry leaders, developers, investors, policymakers, and innovators driving the future of the built environment. From market trends and investment strategies to leadership insights and policy impacts, the podcast delivers practical perspectives from professionals working at the center of the industry.
Produced by NAIOP SFBA, the podcast extends the chapter’s mission beyond events — connecting the commercial real estate community through thoughtful dialogue and shared expertise.
Listen for:
-
Market trends and industry outlooks
-
Leadership and career insights
-
Bay Area real estate perspectives
-
Policy and advocacy discussions
-
Conversations with influential CRE leaders
Follow, rate, and share to stay connected with the Bay Area commercial real estate community.
Learn more about NAIOP SFBA membership and programs at NAIOPSFBA.org.
Episodes

Tuesday Jul 08, 2025
Asking Why, Not What: Matt Field's Playbook for Real Estate Success
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
In this episode of the NAIOP SFBA Podcast, host Drew Hess, Principal at Layline, speaks with Matt Field, Vice Chairman at TMG Partners, in a wide-ranging conversation about leadership, strategy, and creating value in today’s complex real estate landscape.
With over three decades of experience shaping the San Francisco Bay Area skyline, Matt shares lessons from transformative projects like 680 Folsom, PG&E’s Oakland HQ, and Landmark at One Market. He discusses the role of thoughtful deal structure, why asking *“why” not “what” leads to better outcomes, and how transparency and alignment are keys to lasting partnerships.
We also dive into:
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What AI and changing demand mean for the future of San Francisco real estate
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The importance of mentorship and cracking doors open for the next generation
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How to find your “superpower” and operate in flow
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Why you should never bet against San Francisco
Plus, Matt reflects on his personal journey—from early lessons at Catellus and Sedway Consulting to following the Grateful Dead on tour—and the people and moments that shaped his approach to life and business.

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